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Scottish Widows
My Money Works

Case study

The brief

With the financial services landscape facing huge change as a result of the Retail Distribution Review, Scottish Widows needed a suite of integrated tools for its new corporate wrap - My Money Works.

The solution

Working with within tight design guidelines, we developed a suite of Flash and HTML tools. These help users on a journey from understanding their current financial position through to a reality check to help them get a feel for their priorities. The tools are designed to inform, not sell.

A key part of the project was a presentation tool to help Scottish Widows in beauty parades. The proposition is brought to life using animation and offline interactive demos of the main application screens.

The highest accolade comes from Ian McKenna, Director of the Financial Technology Research Centre, “Having used many such services over the years I found this one compelling.”

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