The Farnborough and Paris Airshows are flagship exhibitions for BAE Systems. They
provide an opportunity to meet VIP delegations including Prime Ministers, high ranking
government officials, senior armed forces staff and executive level managers from
As a technology led company, they are continually looking for ways to engage with
VIP delegations in new and exiting ways.
Working on behalf of Rapiergroup, a leading UK communications agency, we designed
and developed a large, multi-touch presentation table. The table was used by presenters
to promote BAE Systems broad capabilities. It uses a sliding, scalable map, and
allows users to drill down to detailed product or regional presentations.
The table is best described as a huge, interactive, iPhone style interface. The
presenter uses multi-touch gestures on the table surface to move, control and zoom
in on multimedia elements in the presentation.
The result is a flexible, engaging and dynamic experience for the audience.
The table was launched in advance of Microsoft Surface technology and was most definitely
a trailblazer in the exhibitions industry.
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