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VI Checker - 20/07/2011

We are delighted to announce the delivery of a new, online, Visual Identity Checking System for Shell.

The web based software system provides a highly efficient and accurate workflow environment to facilitate checking of Shell marketing material for compliance against Shell's Brand Guidelines.

The software will be used by Shell's 900+ agencies, worldwide, as well as by internal Shell Creative Services teams.

The software system reduces waste, reduces production timeframes and reduces rework costs. Other benefits include an audit trail for each work item. Submitting agencies can be measured to identify which agencies are deploying Shell brand guidelines more accurately.

It is anticipated that the system will handle approximately 26,000 submissions per year, however, the capacity can increase to 50,000+ submissions without any changes to the application.

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