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Planning

We find that many companies approach their digital projects from an inside out perspective - they take their inside view of the product or service and project this to the audience. This approach can work in some circumstances, but not all.

We're firm believers in considering digital projects from the audience's perspective. We can help you with this task - creating user journeys, carrying out context studies and reality checks. They provide tangible information that helps to begin the project design and scope tasks.